Friday 9 December 2011

Bacardi Labels:

The labels have changed slightly in shape but they are quite similar to the original.. I wanted to change them a bit and add some flirtatious words in..

The aim of the label is that the person has to turn the bottle to read the chat up line..

The thought behind it is that the bottle is flirting with the person.. however, the person drinking may use the cheesy chat ups as an ice breaker.. just to make the night that bit more interesting..

There is a label for each flavour..



The posters reflect the labels.. with the same colour and shape..
The reason behind the typefaces is that the first half of the chat up lines are always said quite seriously.. but then the flirty part comes after.. and I think the type shows this..


The poster at the festival:


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