From the last crit.. I was made aware that the previous identity looked a lot like Jamie Oliver.. HA! which wasn't good.. so iv changed the look completely.. I'm also looking at making the shop look very different to chain stores, and giving it it's own theme, that won't be dated..
The theme I'm basing everything on is the secret garden.. So I am using illustrations of flowers and plants, giving it a bit of a boutique, warm feeling to it..
Here are a few business card ideas to get going..
Not sure about how the type is placed.. I like the illustration in the middle.. not sure about the 'Joliver' writing?
Prefer the Joliver at the top with 'ladies boutique' across the bottom, I think it sits nicely.. however, there is still something missing, it's just kind of floating..
Changed the typeface, quite like it, but would like some feedback on it.. and on the back.. need to work out which typeface to use where.. bit random at the moment..
Letterhead:
With Compliments...
Clothe Tags:
Quite boring.. would probably have a pattern on the background.. maybe look at using a close up of the image.. instead of having it all in view..
I think this is much more interesting.. and stands out more than the other tags..
Need to look at stock.. does it need more in the background?
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