Identity..

I didn't like the typeface used previously.. I don't think it worked with the product as well.. however, I came across parmapetit.. and I really like how it works with the word 'fresh'..  

This logo idea could be transferred onto stickers.. and onto promotional material easily.. 

need to look at colour variations.. I have chosen the black/white/cream because thats the colour of the packaging..

Don't mind this colour way.. 'cosmetics' would be harder to read.. but is it necessary??

HATE HATE HATE.. basically.. Not keen on the white background at all.. 

Can't see the 'fresh' white on yellow.. so not working at all..

Business card has the same pattern running through as the packaging.. ?? Would potentially change when the pattern on the packaging changes.. 

The cream will be the colour of the card I am going to use.. so the texture will need to be looked into.. as I want it to be an expensive looking business card..

Letter head and complimentary slip idea.. I would like to play around with the layout a bit more.. but some kinda initial idea..

I quite liked it up to the point where I added the telephone number and email address.. I think there is far too much going on down at the bottom.. maybe look at placing the information up the sides??

I think that the writing up the sides works much better.. change the colour to the yellow.. so it doesn't stand out so much..

Moved the 'with compliments..' down..

Sticker would be seen on the belly band.. not sure where like.. but the obvious ways..